Magazine show proposal.

Urban Weekly

Urban weekly is about underground artists coming onto the show to talk about their journey on their way to success, what they're doing right now and how they're enjoying it.

The scenery will have a cool vibe to it, very modern in the studio. We'll also have a stage for performances, competitions and Wednesday writers*

We'll have a few minutes of hearing about some new celebritiy gossips; what's hot right now, what's NOT hot right now and new music, keeping our viewers always up to date.

We'll have a styles stop - the change for young designers, stylists to come to the show to get interviewed about their designs eg. A young designer called Jalil Peraza has his own clothing line and during the whole of the Watch The Throne (Jay-Z & Kanye West album) tour, every night of a show, they wore his designers. So that would give us a chance to find out how his designs caught their eyes into them wanting to wear it every time they hit the stage. Then we'll have another talk about artists in the industry that we think have the coolest, laidback but loud outfits where we'll also include alternative outfits to purchase for peers who'd love to dress like them but it was way out of their budget.

To end the show a known musician will perform at UW*

* UW - urban weekly

* Wednesday Writers - a day for young writers to bless the stage with their own creative writing and poetry and also a day for artists to show their artwork.

INSERT

So my group and I decided to base our insert theme on : Fashion.
Main reason because of London Fashion Week happening on the same week so it'd be an amazing idea to view different cultures/traditions under one city.
The intro of our video will explain everything to the viewers so they have a clear explanation of what to expect. We visited Somerset House to pick out our five most stylish outfits worn, with the video having to be 2 minutes long we briefly interviewed people, took their photos and filmed our surroundings which was filled with journalists, bloggers and designers/artists. Cameras were everywhere so it was very easy to grab peoples attention mainly because they knew what we were there for.

The choice of our music was from Azealia Banks who's songs are played nonstop at fashion shows, it has that vogue feeling so it was only right that we used it. The music will be played in the background as a non diegetic effect when no interviews are happening. The equipment used were the Canon 600d, a wheel camera stabilizer and a microphone. Our target audience was for the age 14-28, fashion lovers, people who get inspired by outfits and so on. The language and style is suitable for the age range/target audience.

Evaluation



London Fashion Week from Oyinkan A on Vimeo.

Pharagraph of our insert data

During our insert about fashion that'll be two minutes long, we will get various footage from shows during london fashion week 2012. London fashion week location is at somerset house so whilst we attend these shows we will also be photographing street styles and 5 powerful and interesting outfits of our choice.

In our videos when we capture the shot of our five by passers we will put tags on the bottom and around the shots of where they have purchased their items to make things easier for our audience who prefer not to spend a lot on an item. We will tag reasonable and alternative clothing/items.