Monday, 21 November 2011
Sunday, 20 November 2011
Task 5
1. Advert No. 1 - Mikado Auction. http://www.youtube.com/watch?v=9g1c8WMkU0s&feature=channel_video_title
Age: 30+
Gender: Most males.
Demographic: AB
Seems like they're out of London but still in England, only white people in the auction. They're dressed posh, neatly and look well mannered.
2. Advert 2- The force: Volkswagen commercial. http://www.youtube.com/watch?v=R55e-uHQna0
Age: Adults
Gender: Mostly males.
Demorgraphic: BADE
It's sweet and comedy/entertaining. Happy families. Kind of like a nostalgia, because adults would have watched Star Trek in their young days and they've got the little kid in the commercial in a Darth Vader costume thinking he really has powers when he doesn't.
3. Advert 3- http://www.youtube.com/watch?v=lMiMb9FMviU | Ebay India - Really funny Valentines Ad.
Age: Middle aged.
Gender: Both.
Demorgraphic: EB
It's very funny. In India. Very sweet. He's buying gifts to himself and making them send it to his office on Valentines day at different times so it seems like he's loved A LOT by loads of different ladies. He baffles his colleagues seeing as he is a regular, introverted guy. The ad also showing that online shopping is very useful and doesn't take time. He's deceiving people. It's all about loving yourself.
Age: 30+
Gender: Most males.
Demographic: AB
Seems like they're out of London but still in England, only white people in the auction. They're dressed posh, neatly and look well mannered.
2. Advert 2- The force: Volkswagen commercial. http://www.youtube.com/watch?v=R55e-uHQna0
Age: Adults
Gender: Mostly males.
Demorgraphic: BADE
It's sweet and comedy/entertaining. Happy families. Kind of like a nostalgia, because adults would have watched Star Trek in their young days and they've got the little kid in the commercial in a Darth Vader costume thinking he really has powers when he doesn't.
3. Advert 3- http://www.youtube.com/watch?v=lMiMb9FMviU | Ebay India - Really funny Valentines Ad.
Age: Middle aged.
Gender: Both.
Demorgraphic: EB
It's very funny. In India. Very sweet. He's buying gifts to himself and making them send it to his office on Valentines day at different times so it seems like he's loved A LOT by loads of different ladies. He baffles his colleagues seeing as he is a regular, introverted guy. The ad also showing that online shopping is very useful and doesn't take time. He's deceiving people. It's all about loving yourself.
Tuesday, 15 November 2011
Tuesday, 8 November 2011
Tuesday, 1 November 2011
Task 4
Advert 1
Product Name: The Most Touching Commercial Ever!_0.mp4
Persuasive techniques: Fact/The Anecdote
Product USP
Advert 2
Product Name: Compare The Meerkat - Jingles Advert
Persuasive techniques: Repetition
Product USP
Advert 3
Product Name: Waitrose LOVE Life
Persuasive techniques: Adjectives
Product USP
Task 2
| Type of persuasive technique | Link to an advert which uses the technique. |
| The Anecdote: Personal experience or story which is sold to us as proof. | http://www.youtube.com/watch?v=JD-qAu96hpc |
| Adjectives: Crisp, fresh, healthy, notorious, etc. | http://www.youtube.com/watch?v=ekpBrywvRpo |
| Repetition: Key points, positives about the product, themes etc. | http://www.youtube.com/watch?v=lrMD_z_FnNk |
| Statistics: Often presented as factually accurate but sometimes they are a bit dubious | http://www.youtube.com/watch?v=Wp76ly2_NoI |
| Fact: A statement that is true and can be proven. | http://www.youtube.com/watch?v=NjFnoU0IJrE |
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