| Type of persuasive technique | Link to an advert which uses the technique. |
| The Anecdote: Personal experience or story which is sold to us as proof. | http://www.youtube.com/watch?v=JD-qAu96hpc |
| Adjectives: Crisp, fresh, healthy, notorious, etc. | http://www.youtube.com/watch?v=ekpBrywvRpo |
| Repetition: Key points, positives about the product, themes etc. | http://www.youtube.com/watch?v=lrMD_z_FnNk |
| Statistics: Often presented as factually accurate but sometimes they are a bit dubious | http://www.youtube.com/watch?v=Wp76ly2_NoI |
| Fact: A statement that is true and can be proven. | http://www.youtube.com/watch?v=NjFnoU0IJrE |
Tuesday, 1 November 2011
Task 2
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