Sunday, 11 December 2011
Introduction to Advertising
TV Advertising is a span of television programming paid for by a company marketing a product.
The purpose is to persuade viewers to buy the product or brand being advertised so that the company can make money off of it.
It is estimated that roughly three thousand adverts americans consume every day. Adverts are seen on the bus, on TV, the internet, in stores and everywhere possible basically! To not see an advert, you'd have to be asleep. The most uttered word in an advert is 'save' and 'ok'. Advertisers use certain characters/personalities in their adverts because if it's something or someone someone likes, they will purchase it or look into it more, for example. If Justin Bieber was promoting a perfume and his Beliebers (Fans) watched the advert, no matter what they'll persuade their parents to purchase the perfume or get it for themselves just because of Justin Bieber.
Opinion research started in 1982 was and still is important phase of making a good TV advertisement seeing as its the publics opinions to help make the ad.
Research is an important phase of making a TV advert. Repetition was a key to success. Most of the adverts turning out successful relies on the humans behaviors, attitudes, beliefs, themselves and people who aren't predictable. Dogs and cute babies are also eye-grabbing in advertisements.
The purpose is to persuade viewers to buy the product or brand being advertised so that the company can make money off of it.
It is estimated that roughly three thousand adverts americans consume every day. Adverts are seen on the bus, on TV, the internet, in stores and everywhere possible basically! To not see an advert, you'd have to be asleep. The most uttered word in an advert is 'save' and 'ok'. Advertisers use certain characters/personalities in their adverts because if it's something or someone someone likes, they will purchase it or look into it more, for example. If Justin Bieber was promoting a perfume and his Beliebers (Fans) watched the advert, no matter what they'll persuade their parents to purchase the perfume or get it for themselves just because of Justin Bieber.
Opinion research started in 1982 was and still is important phase of making a good TV advertisement seeing as its the publics opinions to help make the ad.
Research is an important phase of making a TV advert. Repetition was a key to success. Most of the adverts turning out successful relies on the humans behaviors, attitudes, beliefs, themselves and people who aren't predictable. Dogs and cute babies are also eye-grabbing in advertisements.
Evaluation
My advert was ASOS (As soon on Screen) with Georgina, Jordan & Denis. In this advert, Denis was our main model, the shots taken looked very professional, a few street walks and studio shots.
Our aim was to grab peoples attentions and to make the viewers want to go onto the ASOS site and grab a few items. Plus, it's an only online store which makes everything faster. There were messages inserted in between shots to educate viewers more about the store if not known about already. Group pictures were added nearer to the end, using the same idea off of a previous ASOS advert to give it that official ASOS look. All about young teens-middle aged fashionable people!
The advert came out amazing. From the comments it seems like the majority of people enjoyed it. We had a few downfalls during editing/finalizing the video and choice of music for the final piece but we managed to approve of one song that we'd all accept.
I'm impressed with the final piece, the three way shots we used. It was definitely creative in my opinion. The exciting bit was directing the whole thing, being able to do different things and different shots without complaints!
Our aim was to grab peoples attentions and to make the viewers want to go onto the ASOS site and grab a few items. Plus, it's an only online store which makes everything faster. There were messages inserted in between shots to educate viewers more about the store if not known about already. Group pictures were added nearer to the end, using the same idea off of a previous ASOS advert to give it that official ASOS look. All about young teens-middle aged fashionable people!
The advert came out amazing. From the comments it seems like the majority of people enjoyed it. We had a few downfalls during editing/finalizing the video and choice of music for the final piece but we managed to approve of one song that we'd all accept.
I'm impressed with the final piece, the three way shots we used. It was definitely creative in my opinion. The exciting bit was directing the whole thing, being able to do different things and different shots without complaints!
Tuesday, 6 December 2011
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