TV Advertising is a span of television programming paid for by a company marketing a product.
The purpose is to persuade viewers to buy the product or brand being advertised so that the company can make money off of it.
It is estimated that roughly three thousand adverts americans consume every day. Adverts are seen on the bus, on TV, the internet, in stores and everywhere possible basically! To not see an advert, you'd have to be asleep. The most uttered word in an advert is 'save' and 'ok'. Advertisers use certain characters/personalities in their adverts because if it's something or someone someone likes, they will purchase it or look into it more, for example. If Justin Bieber was promoting a perfume and his Beliebers (Fans) watched the advert, no matter what they'll persuade their parents to purchase the perfume or get it for themselves just because of Justin Bieber.
Opinion research started in 1982 was and still is important phase of making a good TV advertisement seeing as its the publics opinions to help make the ad.
Research is an important phase of making a TV advert. Repetition was a key to success. Most of the adverts turning out successful relies on the humans behaviors, attitudes, beliefs, themselves and people who aren't predictable. Dogs and cute babies are also eye-grabbing in advertisements.
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