Intro to Channel Idents

• They have instrumental sounds which can be lowered so the voice=over spokesperson can announce what's coming next. - http://www.theidentgallery.com/player.php?id=BBC3-2012-ID-SPECIAL-SEXSEASON-1/http://www.theidentgallery.com/player.php?id=BBC3-2011-ID-DCOTY-OUTRO-1
• Channel name/Channel logo. - http://www.theidentgallery.com/player.php?id=BBC3-2011-STING-DCOTY-1
• Trys to appeal the the audience, branding the name. - http://www.theidentgallery.com/player.php?id=BBC3-2011-STING-DCOTY-1/http://www.theidentgallery.com/player.php?id=BBC3-2011-ID-DCOTY-OUTRO-1
• Eye-catching so that you don't turn over, numerous channels to watch but they want you to watch theirs especially, competition. - http://www.theidentgallery.com/player.php?id=BBC3-2011-TRAILER-FEEDMYFUNNY-HOWARD-1/http://www.theidentgallery.com/player.php?id=BBC3-2010-PROMO-FAMGUY-1

What is Channel Indent?

Channel identification is a practice of radio or televisions identifying themselves through brand names.

The marketing department is responsible for producing the channel idents for the channels. It is essential to guide the viewers in order for them to keep watching. Idents make channels easier and a clear example of what the channel stands for to the audience. They have to sum up the whole personality of the channel: the brand. They help them make the choices. The identity has to be unique with all but mainly channel 4 with their extreme idents. Voiceovers during credits to alert/remind people of watching the next episode next week or to switch over to another channel or onto their online site to watch what they've missed. When it comes to winning an audience, the choice of content is keen.