Video Analysis Sheet

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses.

The title of the video is called "Chris Jericho Return Video To The WWE Save Us.222 Decoded"

This viral marketing video can be found on Youtube

It's an 18-second video to the Internet containing cryptic binary code hinting at the wrestlers return.

The target audience for the video is Wrestler fans, from teenagers to middle aged adults; a wide range.

The digital platform this video appears on is The internet

The purpose of this video is that its been two years since Jericho has been away from the wrestling,and so they're hinting that he is back by uploading videos with cryptic binary codes warning everyone that he'll be back

The editing to the video is done fairly well.

The song used in the video is called "Break Down The Walls"