Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses.

The title of this video is called "Snakes on a Plane trailer (latest one!)"
This advertisement can be found on Youtube.

The title of the movie/advert says it all, "Snakes on a plane" .. in this video they're 30,000 feet in the air then they have a problem, the plane starts shaking, things get out of control and snakes enter the plane, get in through the vents and anywhere possible and try to attack the flyers, so Samuel L Jackson has a torch and is on the lookout of these snakes who are wild and dangerous...
The target audience for this video is for anybody really, a family can go to the cinemas for an outing or so and decide to watch Snakes on the plane. It's rated a 15 but if you're with an adult, you will be allowed to watch it, but mainly action flim lovers.

The digital platform the video appears on is The Internet.

The purpose of the video was to promote the movie coming out soon back then; It's out already.

The video quality is amazing. It was done short and straight to the point.
The sound quality and music to the video is perfect fit the trailer.